Who we are

Get to know us.
Meet our Berlin and London based team.

SDiD is a boutique ESG data and technology company established in 2020 with key offices in Berlin and London.


Our team of ESG asset management and sustainability specialists research and develop sustainability metrics and tools.
We collaborate with strategic partners and academia, working to align with regulations and developing new insights.

Our global focus is reflected in the diverse geographies we serve and research.

We create online tools and software solutions for companies and investment firms to measure
and manage sustainable development contributions in operations and portfolios.

We have 4 primary pillars and differentiators:

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Primary ESG Research Focus

Our results are based on extensive in-house primary research

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Circular Economy

We specialize in Circular Economy research
and provide bespoke research services

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ESG Scoring

We focus on understanding ESG data,
building effective scoring systems,
and supporting implementation for sustainability agendas,
like our proprietary Circular Economy Score®.

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Visualization

We develop visualization frameworks for generic ESG data
and specific ESG data, like the Company Carbon Neutrality Tracker

Our team

Vlad Fridman

Vlad Fridman – Founder

Serial entrepreneur with number of exits

Expert in online platform business

Erik van Buuren

Erik van Buuren – Founder / CEO

Circular economy and ESG investment expert

Chief analyst global equities

Irina Alabina

Irina Alabina – CMO

Strategy and business development

MBA, MDes Innovation Design

Anna Shmidt

Anna Shmidt – Sustainability Analysis Assistant

Graduate psychologist, The Humboldt Foundation scholarship

The German Chancellor fellowship

Katharina Staab

Katharina Staab – Sustainability Analyst

Speciality focus: biodiversity and ecosystems

M.Sc. Ecological Engineering, B.Sc. Geoecology